Salim Reza — Facebook & Social Media Marketing Specialist

About

"Meta's ad platform rewards structure and patience — not bigger budgets thrown at the same broken funnel."

I'm a Dhaka-based marketer who has spent the last six years living inside Meta Ads Manager. My focus narrowed early to Facebook and Instagram because that's where most of my clients' customers actually make buying decisions — and because doing one platform properly beats doing five badly.

I've managed campaigns for D2C and e-commerce brands, local service businesses, and a handful of B2B teams using Facebook for lead generation. Most clients come to me after an in-house effort or agency has plateaued — the account usually needs a rebuild, not another top-up.

Meta Certified Digital Marketing Associate Meta Certified Media Buying Professional

Where I help

Everything below sits inside the Meta ecosystem — deep rather than wide.

Facebook & Instagram Ads

Campaign strategy, Ads Manager setup, budget allocation across the funnel, and daily optimization against a defined cost target.

Audience Research & Targeting

Custom and lookalike audiences built from pixel and Conversions API data, layered with interest and behavior signals that actually convert.

Ad Creative & Copywriting

Scroll-stopping creative briefs, UGC-style video ads, and copy tested across multiple hooks and angles before scaling spend.

Retargeting & Funnels

Full-funnel structures from cold reach through cart-abandonment and post-purchase retargeting, so no warm lead gets left on the table.

Community Management

Page management, comment and DM response systems, and an organic content calendar that supports and feeds the paid campaigns.

Analytics, Pixel & Reporting

Meta Pixel and Conversions API setup, custom dashboards, and weekly reporting tied to revenue and cost per result, not just clicks.

How an engagement runs

Discovery & audit

I review the existing ad account, pixel health, creative history, and competitor activity before touching a single setting.

Strategy & structure

I define the funnel, audience segments, budget split, and campaign structure in Ads Manager, tied to one primary metric.

Creative & launch

I brief and produce ad creative, write copy variants, and launch a structured test across hooks, formats, and placements.

Optimize

Daily monitoring, budget shifts, and creative refreshes based on what the data says — not on a fixed schedule.

Report & scale

Weekly and monthly reporting tied to ROAS and cost per acquisition, then a clear plan to scale whatever is working.

Recent work

A few representative engagements. Details anonymized at client request.

D2C skincare brand

3.4x ROAS

at 9x the starting ad spend

Scaled Facebook and Instagram ad spend from $2,000 to $18,000 a month while holding a 3.4x return, using a creative-testing framework that shipped new UGC-style ad angles every two weeks.

Local furniture retailer

$14 → $5.80

cost per lead

Rebuilt a stalled Facebook page into a lead-generation engine, cutting cost per lead by more than half through audience refinement and instant-form testing.

B2B SaaS startup

+62%

demo bookings, quarter over quarter

Built a layered Facebook remarketing sequence around existing website traffic and webinar sign-ups to grow qualified demo bookings without increasing total spend.

Track record

Average client ROAS

Ad spend managed (USD)

Facebook campaigns launched

Years focused on Meta ads

What clients say

Placeholder quotes — swap in real client testimonials before publishing.

Common questions

How much should I budget for Facebook ads? +

It depends on your average order value and sales cycle, but most new accounts I take on start at $1,500–$3,000 a month in ad spend so there's enough data for the algorithm to optimize against.

Do you work with businesses outside Bangladesh? +

Yes. Most of my current clients are outside Bangladesh. Everything runs remotely through Ads Manager, Slack, and a weekly call.

How long before I see results? +

Expect the first two to three weeks to go toward setup, tracking, and creative testing. Most accounts start showing a clear direction on cost per result by week four.

Do you write and produce the ad creative? +

I write briefs and copy for every campaign, and can produce creative directly or work with your in-house designer or existing content — whichever gets better ads out faster.

What reporting do I get? +

A weekly summary of spend, results, and cost per result, plus a monthly report tying performance back to ROAS and revenue.

Have a Facebook or Instagram account that needs a second opinion?

I take on a small number of accounts at a time so every one gets daily attention. If you'd like a free audit of your current setup, send a note.

hello@salimreza.com

Facebook Instagram LinkedIn

Salim
Reza.